At the end of Ninteenth century and beginning of Twentieth entry starts a movement with name consumerism. The consumerists' movement, (in domain of politics) is consumer protection which seeks to protect and inform consumers by requiring such practices as honest packaging and advertising,...

Using the principal component analysis (PCA) and support vector regression machine (SVR) in predicting the credit rating of online stores. Collects 14 variables, including 982 observations of dress shops in Taobao. Firstly, the authors use the method of PCA to filter and reduce the dimension of...

This study focuses on consumers' behaviour towards Fruits and Vegetables (FVs) under economic crisis. The implementation of both factor analysis and logistic regression reveals discrete consumer groups, affected and not affected by the ongoing economic crisis. Interviewees were selected...

Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models to marketers providing knowledge of different...

This paper reviews literature on alternative convenience food choices and analyses the findings from consumer behaviour and manufacturing/retailing perspective. As consumers' demand for easy prepared and healthier food products has gradually increased, so has the related research activity. This...

Fresh fruits and vegetables constitute the basis of many people's daily nutrition habits and different distribution systems have been developed to cover daily supply needs. Important components of alternative distribution channels among others are high quality, high standards and...