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Improving Customer Relations with Social Listening: A Case Study of an American Academic Library
Stewart, Margaret C.; Atilano, Maria; Arnold, Christa L. - In: International Journal of Customer Relationship … 8 (2017) 1, pp. 49-63
Strategic social media plays a crucial role in contemporary customer relationship management (CRM); however, the best practices for social CRM are still being discovered and established. The ever-changing nature of social media challenges the ability to establish benchmarks; nonetheless, this...
Persistent link: https://www.econbiz.de/10012043761
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Academic Dishonesty: Does Social Media Allow for Increased and More Sophisticated Levels of Student Cheating?
Best, Linda M.; Shelley, Daniel J. - In: International Journal of Information and Communication … 14 (2018) 3, pp. 1-14
This article examines the effects of the social media applications Facebook, Twitter, Snap Chat/Instagram, Texting and … majority of students in higher education utilize the social media applications Facebook, Twitter, Snap Chat/Instagram and Smart …
Persistent link: https://www.econbiz.de/10012045340
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Social Media Communication in the Artisan Economy
Au, Angela; Anthony, Peter J. - In: International Journal of Mobile Computing and … 7 (2016) 3, pp. 32-41
communication tool. Facebook, Twitter, and Instagram are sites artisan owners utilize to connect with existing and previous …
Persistent link: https://www.econbiz.de/10012046458
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The use and continuance use of social media applications by small and medium enterprises in Kuwait
Alzougool, Basil - In: Global Knowledge, Memory and Communication 68 (2019) 6/7, pp. 471-490
(SMAs) (i.e., Facebook, Twitter, YouTube, LinkedIn, Skype and Instagram) by small- and medium-sized enterprises (SMEs) in …, Instagram and Twitter. Of those, more than one third used these applications daily. The study also found that both gaining … The study results showed that SMEs mostly used application was Facebook (by more than three quarters of the SMEs), and the …
Persistent link: https://www.econbiz.de/10014744085
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Brand post popularity on Facebook, Twitter, Instagram and LinkedIn: the case of start-ups
Robson, Sebastian; Banerjee, Snehasish - In: Online Information Review 47 (2022) 3, pp. 486-504
: Facebook, Twitter, Instagram and LinkedIn. Design/methodology/approach A total of 1,200 social media posts from 10 start …-ups across Facebook, Twitter, Instagram and LinkedIn. Antecedents of the popularity measures of likes, comments and shares …
Persistent link: https://www.econbiz.de/10014966886
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Re-tweeting the Ayatollah
Hirsch, Peter Buell - In: Journal of Business Strategy 36 (2015) 2, pp. 49-52
Purpose – The purpose of this paper is to examine how the sudden emergence of official government voices using social media as their first platform for communication creates new opportunities to understand how those voices are influenced and by whom. Design/methodology/approach – The article...
Persistent link: https://www.econbiz.de/10014846966
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Follow Me: Exploring the Effect of Personality and Stranger Connections on Instagram Use
Keep, Melanie; Amon, Krestina L - In: International Journal of Virtual Communities and Social … 9 (2017) 1, pp. 1-16
Recent research suggests that the relationship between personality and Facebook use is mediated by the need for … sites (SNSs), for example, Instagram. This image-sharing platform provides a unique opportunity for fulfilling belonging and … on particular days, and at specific times of day) on Instagram. Stranger connections moderated the relationship between …
Persistent link: https://www.econbiz.de/10012048577
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Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics
Coelho, Ricardo Limongi França; Oliveira, Denise Santos de - In: Online Information Review 40 (2016) 4, pp. 458-471
least squares for 1,849 posts from five different companies posted on Facebook (680 posts) and Instagram (1,169 Instagram … Instagram, in particular. In Facebook, the events post type was only significant in the like’s interaction. Another finding of … promotion) on two interaction metrics: likes and comments. The measuring involved two popular social media, Facebook and …
Persistent link: https://www.econbiz.de/10014966844
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Effectiveness of Social Media in Disaster Fundraising: Mobilizing the Public towards Voluntary Actions
Okada, Aya; Ishida, Yu; Yamauchi, Naoto - In: International Journal of Public Administration in the … 4 (2017) 1, pp. 49-68
When a disaster strikes, nonprofit organizations face the need to mobilize resources as quickly as possible in a limited time frame. Given its characteristics to instantly spread information to masses of people, social media is considered one of the most effective ways for nonprofits to...
Persistent link: https://www.econbiz.de/10012047029
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The Diffusion of Social Media Among State Governments in Mexico
Kavanaugh, Andrea L.; Sandoval-Almazan, Rodrigo; … - In: International Journal of Public Administration in the … 5 (2018) 1, pp. 63-81
diffusion of innovation theory, the authors analyzed data from Twitter and Facebook accounts of all 32 Mexican state governments …
Persistent link: https://www.econbiz.de/10012047051