Purpose: The purpose of this paper is to analyze the relationship between market competition and distribution strategy for logistics service providers (LSPs), including freight price, service level (delivery speed), and service coverage. Design/methodology/approach: The authors consider two...

Purpose: Economic growth of China in the past decades has caused rapid increase in energy consumption and environmental deterioration. Therefore, it is critical to make an environmental evaluation and to help decision makers to know each province’s distance to the optimal target and improve...

Purpose: This paper aims to investigate the use of big data (BDU) in predicting technological innovation, supply chain and SMEs' performance and whether technological innovation mediates the association between BDU and firm performance. Additionally, this research also seeks to explore the...

Purpose: This study aims to test the role of branded content marketing on YouTube in brand building and explicates the mechanism through which brand content influences brand loyalty and purchase intentions. Design/methodology/approach: This study uses a quantitative, Web-based, three-step...

Purpose: Over the past few years, advertisers have adopted augmented reality (AR) technology in advertising campaigns. To overcome the geographic limit, advertisers record the interaction between people and virtual objects in AR campaigns and upload promotional videos on social media, such as...

Purpose: Guided by a synthesis of social norms theory (SNT), the social identity model of deindividuation effects (SIDE) and information cascades theory (ICT), this study aims to unveil the mechanism underlying the role of social norms in shaping consumer responses to woke advertising in the...

Due to the large amount of investment in e-government projects, a series of e-government project performance evaluation index systems with strong maneuverability and synthesis are come up with to pilot sound development of e-government. It is one's responsibility to reconsider giant projects and...

Purpose: This paper aims to estimate the performance of the social security administration (SSA) in dealing with disability benefits applications in American. Design/methodology/approach: The authors propose a multi-stage data envelopment analysis (DEA) method to analyze the efficiency of 167...