Richelieu, André; Desbordes, Michel - In: Sport, Business and Management: An International Journal 3 (2013) 1, pp. 63-77
expand internationally? Design/methodology/approach – The study involves four football cases for the 2009‐2010 season: Paris … Saint‐Germain and Nike, Olympique de Marseille and Adidas, Olympique Lyonnais and Umbro, and the French national football … attention should be paid to the differences between North America and Europe. Indeed, in North America, the league is very much …