Purpose – The purpose of this paper is to evaluate the level of new socialist countryside (NSC) construction among different provinces in China. China prioritized a NSC reform policy in 2005 to address the growing disparities in incomes and living standards between rural and urban populations....

Purpose – The purpose of this short opinion piece is to focus on the role of marketing, its theory and practice, and its relevance now and in the future. Design/methodology/approach – The article analyses the present situation – which is not new – the perceived divide between marketing...

Discusses the perceived gap between theory and practice in the discipline of marketing. Asserts that the gap between the worlds of academia and practice is increasing and this is due to marketing academics not really being interested in its practice. Considers that many view marketing as a means...

Recently many EC countries have expressed an increasing interest in the development of strong trading companies (TCs) which will assist in the growth of national exports. However, a lack of clear direction for the envisaged TCs′ development has been observed. Attempts to identify the...

Describes the initiation and development of a corporate identity/visual identity programme, using a major UK university as a case study. Concludes that assessing a visual identity can be useful in identifying organizational weaknesses. However, whereas a weak visual identity may be a symptom of...

Purpose – The purpose of this study is to analyse the factors influencing wine consumption in Turkey. Since a wine consumption culture is a recent development in Turkey, there is a need to examine consumer factors that affect wine consumption to better understand consumers’ buying processes....

Purpose – The purpose of the paper is to explore the ongoing and continuing debate regarding the role of marketing in an organisation – profit or not‐for‐profit, public or private – in a climate where the disciplines’ contribution is seen as decreasing in importance....

Widespread dissatisfaction with the services provided by commercial banks suggests that they have been less than successful in adopting the marketing concept. This article examines the nature of the marketing concept, its transferability to the domain of banking and its adoption by the AIB...

The Gulf States (Saudi Arabia, Kuwait, United Arab Emirates, Oman Bahrain and Qatar) represent a major global market accounting for 26 per cent of European exports, 22 per cent of Japanese exports, 27 per cent of South East Asian exports, and 14 per cent of US exports. Despite this importance...