This article is based on findings arising from a large, two-year EU project entitled “Creating Machinima to Enhance Online Language Learning and Teaching” (CAMELOT), which was the first to investigate the potential of machinima, a form of virtual filmmaking that uses screen captures to...

Purpose The purpose of this paper is to identify how consumption of 12 goods – alcohol, cigarettes, fast food, items sold at vending machines, purchases of food away from home, cookies, cakes, chips, candy, donuts, bacon, and carbonated soft drinks – varies across the income distribution by...

Purpose – The purpose of this paper is to examine the role of social and digital media in the business school and particularly to examine how such innovative technological processes can be leveraged to enhance teaching instruction and enrich learning about practice and research....

Paradigms are sets of prior assumptions that configure ways of seeing. This article employs a notion taken from Web of Life to map how paradigms in marketing have proliferated according to their juxtaposition within three criteria, namely structure, pattern and process. The exercise, termed...

Defines two types of marketing professionalism: mechanical, market‐driven professionalism; and social trustee, civic professionalism. Asserts that the marketing profession should pursue the latter in order to survive. Argues that marketing professionals must minister to the needs and wants of...

The author reviews key developments in marketing generally including planning and strategy, production, marketing intelligence, product policy and new product development, services and services marketing, distribution and 1992.

Purpose – Seeks to explore the responsibilities of the major players in the market‐driven, globally orientated, capitalist system. Should managers and management educators be concerned with the way the system works? If the great guru of management thinking, Peter Drucker, raised fundamental...