This paper reviews literature on alternative convenience food choices and analyses the findings from consumer behaviour and manufacturing/retailing perspective. As consumers' demand for easy prepared and healthier food products has gradually increased, so has the related research activity. This...

Using original internet-based survey data which was collected in Japan, the authors estimate the parameters of the utility functions with a social comparison using the random utility model framework. In line with classical income comparison literature, this article observes a negative effect of...

The purpose of this paper is to determine the extent of environmental concern among consumers while purchasing personal care products. This paper also examines the role of consumer's willingness to pay for environmentally friendly products while making green purchase. It also tests if...

This study focuses on consumers' behaviour towards Fruits and Vegetables (FVs) under economic crisis. The implementation of both factor analysis and logistic regression reveals discrete consumer groups, affected and not affected by the ongoing economic crisis. Interviewees were selected...

Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models to marketers providing knowledge of different...

Fresh fruits and vegetables constitute the basis of many people's daily nutrition habits and different distribution systems have been developed to cover daily supply needs. Important components of alternative distribution channels among others are high quality, high standards and...