Pelham, Fiona - In: Worldwide Hospitality and Tourism Themes 3 (2011) 3, pp. 187-192
Purpose – This paper aims to present answers to the strategic question “will sustainability change the business model …‐geographical mix. Findings – The paper discusses the current demand for sustainability within the event industry. The entire group … agreed that within a short‐time period, demand for sustainability will grow, making this an attractive business model …