The sustainability of automotive component suppliers is under threat due to various global challenges. Literature suggests that only the actual personal relationship can differentiate suppliers within supply chains. Literature further encourages more insight into the conceptualization of...

Electric vehicle (EV) development in China emerged with the 863 program (1986) for high technologies and has received support since the 10th Five Year Plan. While standards were of no particular importance in the early years of EV development, standards have increasingly become subject to...

Zusammenfassung Industrie 4.0 wird in der öffentlichen Diskussion meist im Sinne einer disruptiven Veranderung thematisiert. Unsere Fallstudie bei einem Montagewerk der Automobilindustrie, in dem wir Elemente der Industrie 4.0 verwirklicht sehen, offenbart hingegen starke Kontinuitäten zu...

Purpose – Illustrated with the case of Renault-Dacia in Romania we aim to give insights in how and why foreign car makers contribute to upgrading. In addition, we analyse the spatial implications of this process for different parts of the value chain. Design/methodology/approach – We divide...

Purpose – The purpose of this paper is to identify three commonly observed mistakes made when managing suppliers and describe factors that contribute to successful buyer–supplier partnerships. Design/methodology/approach – Five extensive case studies in the automotive and clothing...

Purpose – The objective is to describe a marketing approach used by Volvo in the Australian marketplace. It appears to be a rare approach and could be perceived to some extent as being “masochistic”. Design/methodology/approach – The research is based upon a case study. The term...

Purpose – The purpose of this study is to examine which changes companies need to implement in their transactional marketing strategy to sell to the poor when launching a product innovation in low‐income countries. Design/methodology/approach – The paper confronts the literature on the...