Ogasavara, Mário Henrique; Boehe, Dirk Michael; Barin … - In: International Marketing Review 33 (2016) 6, pp. 867-893
fresh light on the association between export experience and export performance by seeking to better understand the links … find support for a J -shape relationship between export experience and export market performance. In particular, the … authors find that innovation and international marketing resources mediate the effect of export experience on export market …