Lee, Jooh; Jungbae Roh, James - In: Benchmarking: An International Journal 19 (2012) 4/5, pp. 649-664
Purpose – Corporate reputation is regarded as an intangible asset which differentiates a firm from others and attracts … reputation and financial performance, empirical studies report inconclusive results. The purpose of this study is to investigate … this link more comprehensively using four different reputation attributes and firm characteristics in the context of high …