Showing 1 - 10 of 428
The tradition of urban public space confronts the reality of a ubiquitous, mobile ‘me media’ filled environments. Paradoxically, the ability to connect globally has the tendency of disconnecting location. The examination of modern public spaces, diversity and spontaneity in those spaces...
Persistent link: https://www.econbiz.de/10014964612
Purpose Scholars of persuasion have long made a distinction between appeals to logic, emotion and authority- logos, ethos and pathos- but ideas developed to account for live face-to-face conversation processes must also be tested in new media. We aimed to test the effectiveness of these three...
Persistent link: https://www.econbiz.de/10015354602
consequences on corporate reputation. Moreover, this paper illustrates this impact in the context of family firms which are led and … subsequent loss of reputation. Therefore, fewer negative effects on corporate reputation are observed in highly concentrated … study the possible impact of EM on corporate reputation in the family firm context.  …
Persistent link: https://www.econbiz.de/10014676665
Purpose The purpose of this paper is to understand the precursors of corporate reputation (CR) and their impacts on …. Findings Results show that the better the reputation, the higher the BE; however, these findings are more robust among … single company. Practical implications The results may help managers build a better reputation and therefore increase their …
Persistent link: https://www.econbiz.de/10014677225
Purpose The purpose of this paper is to outline a theory-based approach to defining the corporate reputation construct … measure. New definitions of corporate social reputation and appropriate measures of this construct are provided to illustrate … reputation are under specified. Thus, the measures derived from these definitions are poorly constructed. The strengths and …
Persistent link: https://www.econbiz.de/10014677415
Purpose – Corporate reputation is regarded as an intangible asset which differentiates a firm from others and attracts … reputation and financial performance, empirical studies report inconclusive results. The purpose of this study is to investigate … this link more comprehensively using four different reputation attributes and firm characteristics in the context of high …
Persistent link: https://www.econbiz.de/10014683583
corporate social responsibility (CSR), corporate reputation and client-perceived value, and to assess the moderating role of … corporate communication framework, signaling theory and relationship marketing theory has been tested on a survey sample of 228 …-perceived value. The authors show that reputation fully mediates the effect of CSR on client-perceived value. Finally, the effect of …
Persistent link: https://www.econbiz.de/10014691934
the present, exposing, and suppressing relevant information concerning corporate reputation for large audiences. The …
Persistent link: https://www.econbiz.de/10014692232
Purpose – The purpose of this study is to provide more knowledge about the model to generate reputation and its … intensity and consistency, on their corporate reputation (CR) and whether the current financial crisis is a factor that has …
Persistent link: https://www.econbiz.de/10014695705
) (climate responsibility and natural resource utilization) on corporate/brand reputation and corporate profitability. Design …/brand reputation and corporate profitability. Practical implications – The findings of this study highlight the importance of managing … environmental CSR for corporations that intend to gain reputation and profitability. Originality/value – This paper is one of the …
Persistent link: https://www.econbiz.de/10014714250