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Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliability
DelVecchio, Devon - In: Journal of Product & Brand Management 9 (2000) 7, pp. 457-471
Brand extensions allow consumers to use past experiences with the brand in order to assess the extension and thereby reduce the risk associated with purchasing a new product. In considering the ability of a brand to mitigate the risk associated with an extension (a construct herein referred to...
Persistent link: https://www.econbiz.de/10014895698
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Einfluss der Besonderheiten und Ausprägungen touristischer Netzwerke auf die Produktentwicklung
Raich, Frieda; Zehrer, Anita - In: Zeitschrift für Tourismuswissenschaft 5 (2013) 1, pp. 5-22
entwickeln. Die Ausprägungen der Netzwerke beeinflussen dabei den Produktentwicklungsprozess und den Grad der Innovation. Die …, network characteristics and specifications have an impact on the product development process and the degree of innovation …
Persistent link: https://www.econbiz.de/10014624321
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Cross Comparative Analysis on the Models of Transformational Leadership and Pseudo - Transformational Leadership
Kazmi, S. Asiya Z. - In: International Journal of Strategic Decision Sciences (IJSDS) 8 (2017) 3, pp. 59-77
and new product development team's effectiveness to support organizational innovation. The empirical study was conducted … methods. The research outcomes revealed that the dimensions of management initiative (innovation variable), collaboration (NPD … leadership variable) have positive association among each other while product innovation (innovation variable), communication …
Persistent link: https://www.econbiz.de/10012047517
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Blockbusters: The Five Keys to Developing Great New Products
Goldsmith, Ronald E. - In: Journal of Consumer Marketing 21 (2004) 3, pp. 231-232
Persistent link: https://www.econbiz.de/10014848399
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Developing a Framework for Sources of New Product Ideas
Stasch, Stanley F.; Lonsdale, Ronald T.; LaVenka, Noel M. - In: Journal of Consumer Marketing 9 (1992) 2, pp. 5-15
, supplier, consumer, marketplace, foreign products, and government regulations. Surmises that successful innovation requires an …
Persistent link: https://www.econbiz.de/10014849061
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A value based orientation to new product planning
Mazumdar, Tridib - In: Journal of Consumer Marketing 10 (1993) 1, pp. 28-41
Offers a framework which can assist managers to carry out new product planning and development activities with an explicit focus on consumer value perceptions. Describes how consumer perceptions of benefits and sacrifices are related to value perception. Presents conditions for successes of each...
Persistent link: https://www.econbiz.de/10014849076
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The Effect of Information Overload on the Innovation Choice Process
Herbig, Paul A.; Kramer, Hugh - In: Journal of Consumer Marketing 11 (1994) 2, pp. 45-54
information? In a similar vein exists a lesser known and little researched phenomenon called Innovation Overload, a consumer …′s response to the ever‐increasing pace of information, knowledge and innovations. Examines Innovation Overload, its impact to …
Persistent link: https://www.econbiz.de/10014849103
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Bringing innovation to life
Davis, Scott M. - In: Journal of Consumer Marketing 14 (1997) 5, pp. 338-361
Argues that to innovate is the only sure‐fire way to ensure long‐term stability, satisfy shareholder growth goals, maximize employee happiness, and stay at the forefront of industry. Identifies the contrarian views and guiding principles which are embraced by successfully innovative...
Persistent link: https://www.econbiz.de/10014849178
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Surrogate buyers and the new product adoption process: a conceptualization and managerial framework
Aggarwal, Praveen - In: Journal of Consumer Marketing 14 (1997) 5, pp. 391-400
Models the role and impact of a relatively new intermediary, the surrogate buyers, on the new product adoption process. Existing diffusion models have ignored the impact of this intermediary who is becoming increasingly influential in many product categories/ purchase situations. Given the...
Persistent link: https://www.econbiz.de/10014849181
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Values and adoption of innovations: a cross‐cultural study
Daghfous, Naoufel; Petrof, John V.; Pons, Frank - In: Journal of Consumer Marketing 16 (1999) 4, pp. 314-331
The adoption process for new products varies from one individual to another according to socio‐economic and demographic characteristics. This article focuses on cultural values because an individual’s inclination to adopt a new product is also influenced by his system of values. The...
Persistent link: https://www.econbiz.de/10014849245