Nisha, Nabila; Iqbal, Mehree; Rifat, Afrin; Idrish, Sherina - In: International Journal of E-Business Research (IJEBR) 12 (2016) 2, pp. 45-64
The use of mobile technology-based services has made healthcare delivery more accessible and affordable in recent times. In fact, mobile health services today act as an effective means of providing healthcare knowledge to users directly from providers. However, the cynical behavior of users...