Internet. Examining about 2000 Interactive companies in the USA, Europe, and Asia provides a measure of divergent responses to …This article describes how national and international companies in the US and Europe, as well as newly industrialized …

, Europe, and Asia used in their advertising campaigns targeting two culturally different markets: the United States and China … multinational brands from North America, Europe, and Asia. The authors find that MNCs are practicing some standardization … the glocal strategy and Asia‐based MNCs tend to use local strategy. Western and non‐Western cultural values are found to …

This research compares the logistics systems of Asia and Europe and categorises them into distinct levels of logistics … excellence. First, the context in Asia and in Europe is summarized. Then, attributes of a world‐class logistics system are …‐ranking logistics systems of Europe and Asia are from Denmark and Singapore, respectively, those two countries are studied in detail to …

governance from four regions, namely, Africa, Asia, Continental Europe and North America are first briefly introduced and … corporate governance standards. Originality/value – Based on regional perspectives from Africa, Asia, Continental Europe and … America, Central Asia and the Middle East. Practical implications – The main finding, namely, that a global convergence on the …

pioneer firms in Asia, Europe and the Middle East. After an in‐depth case analysis of leading firms in this field, a holistic …

the relationship between the USA and Japan. Research has greatly neglected such comparisons between Europe and Asia …, although there are recent exceptions. Aims to analyse business relations in the triad: Europe, Asia and the USA, with a focus … on the future of the Europe‐Asia relationship. Also addresses how US corporations have competed unsuccessfully against …

Considers the interest shown by European retailers in the markets of South East Asia and places this interest within …