Purpose: The purpose of this paper is to investigate the effect of conspicuous consumption on brand attitudes in the context of luxury brands market in China. Design/methodology/approach: Two studies are conducted to test three hypotheses. In Study 1, the authors examine the mediating effect of...

Purpose: The literature on job crafting has paid scant attention to the role of skill variety, one dimension of job characteristics, as a predictor of employee job crafting. By integrating regulatory focus and social exchange perspectives with job crafting literature, the authors investigate...

Purpose: Research about the benefit of voice to organizations generally assumes that leaders acknowledge or act upon employees’ ideas when they are voiced, but is it always the case? Drawing on social persuasion theory, the purpose of this paper is to explore what factors shape the...

With the wide application of 3D STL model in 3D printing, much attention has been paid to its content security and copyright protection. Based on entity rearrangement and bit mapping, a lossless and high capacity watermarking scheme is proposed for 3D STL model. Experimental results and analysis...

Purpose: Based on the cue utilization theory and congruity theory, the purpose of this paper is to investigate the mediating effects of perceived quality on the relationships between category characteristics and purchase intention for private labels. Design/methodology/approach: To examine the...