Purpose: The purpose of this paper is to introduce, apply and compare how artificial intelligence (AI), and specifically the IBM Watson system, can be used for content analysis in marketing research relative to manual and computer-aided (non-AI) approaches to content analysis....

Purpose: This article explores how employees can perceive and be impacted by the fakeness of their company slogans. Design/methodology/approach: This conceptual study draws on the established literature on company slogans, employee audiences, and fake news to create a framework through which to...

This theoretical paper presents, extends and integrates a number of systems and evolutionary concepts, to demonstrate their relevance to manufacturing strategy formulation. Specifically it concentrates on fitness landscape theory as an approach for visually mapping the strategic options a...