McNeal, James U.; Herndon, Neil C.; Yeh, Chyon‐Hwa - In: Asia Pacific Journal of Marketing and Logistics 10 (1998) 3, pp. 48-66
Reports on two studies conducted in Hong Kong, one in 1989, the other in 1994, to see if children’s socialization as consumers has changed in the intervening years. Formulates hypotheses, based on the earlier research, that children will receive spending money by the time they are four, that...