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Purpose: Do the package designs of organic products differ from those of conventional products and which package design elements are used more systematically in organic products? This paper aims to address this question by exploring the package design elements of organic products. The...
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Purpose: This paper aims to test the general validity of a hierarchical model of country image conceptualizations across countries that differ in socio-economic development and distance to the exporting country. Design/methodology/approach: Representative consumer samples in Germany, France,...
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Purpose: Filling a gap in extant research regarding the measurement of an export country's environmental image and investigating its importance for consumers' evaluation of an environmentally differentiated imported product. Design/methodology/approach: Online surveys carried out in Denmark...
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