Commentary on the Doha Development Round from a representative of Merck.Thomas Bombelles is Director, International Government Relations, for Merck & Co., Inc. His responsibilities include definition and advocacy on important international business and policy issues for the company focusing on...

Summary The contribution of this paper is twofold. First, it presents the results of a “history-friendly” simulation model of evolution of the pharmaceutical industry. Second, it aims at contributing to a more general methodological discussion about agent-based models by proposing an...

Direct‐to‐consumer (DTC) advertising of prescription drugs is no longer the novel experiment it was during the late 1980s. Liberalization of the Food and Drug Administration regulations in the USA, combined with a substantial body of evidence that DTC advertising is a stimulus to consumer...

The conflicting research on the elderly has led many to question the wisdom of using age alone to segment the market. Psychographics, or lifestyle groupings, has emerged as a more robust technique of identifying distinct categories of the 65 and older market. An activities, interests, and...

The pharmaceutical industry applies the marketing dichotomy of industrial/consumer goods in formulating its marketing strategies. Hong Kong has both prescription and dispensing markets, whereas China is mostly a prescription market with regard to Western medicine. Although the patient is...

Focuses on the relations that product managers, as industrial buyers, develop with industrial service providers (advertising, promotional and marketing research agencies, lawyers, other consultants and distribution channels) in different business sectors in Greece. Investigates how brand...

Discusses the use of robots in pharmaceutical laboratories for repetitive tasks and dealing with dangerous substances such as radioisotopes. Presents a project undertaken by BNFL, Amercare Ltd and Middlesex University to develop a fully automated radiopharmaceutical dispensing system. Discusses...

RTS is a Finnish robot technology company that acquired the automation division of British company Thurnall in 1998 to form RTS Thurnall plc. The article discusses the background to this merger and describes the activities of the two operations and how they complement each other. RTS has...