Donaghy, Kevin; McMahon‐Beattie, Una; McDowell, David - In: International Journal of Contemporary Hospitality Management 9 (1997) 2, pp. 50-54
particularly in the hotel industry’s utilization of yield management (YM). Based on the experiences of hotel managers, explores the … staff. A team approach within the unit was considered essential involving, ideally, the yield specialists, the functional …