Chi, Der‐Jang; Hung, Hsu‐Feng - In: Management Decision 49 (2011) 6, pp. 860-873
consumers, which would be harmful to other stakeholders. Managers face not only consumers' interests but also other stakeholders …Purpose – There are two purposes of this study. First, it aims to discuss some measures managers would take on the …). Findings – By taking Dell's pricing mistake on the web site as an example, the study finds that managers sometimes opt for …