Purpose: The authors aim to examine the potential opportunities and challenges multinationals operating in Africa are likely to encounter when they seek to pioneer disruptive innovations at the base of the pyramid (BoP) in African emerging markets. Design/methodology/approach: Drawing on the...

Purpose: The purpose of this paper is to empirically explore the mechanisms through which Chinese National Science Parks' (NSPs) services facilitate returnee entrepreneurs' (REs) acquisition of resources for their new ventures. Resource acquisition is crucial for new ventures, but it inevitably...

Purpose: With the ever-expanding online shopping, electronic word-of-mouth (eWOM) has become a significant factor affecting the consumer decision-making behaviour. This is specially the case when considering Generation Y (Millennials), who are old enough to be independent buyers and young to be...

Purpose: Despite extensive study into various aspects of corporate social responsibility (CSR), the effect on consumer behaviour is less explored. A growing amount of research is concerned with the phenomenon that CSR has a minor effect on actual purchases although CSR practices enhance...

Purpose: This paper aims to examine the impact of deregulation on the European transport industry in the form of privatization, on the managerial efficiency of a panel of deregulated transport companies. Design/methodology/approach: This research examines a data set of 25 deregulated transport...

Purpose: Social media influencers (SMIs) play an increasingly important role in influencing youth and their shopping behaviours in digital marketing. Research has examined various but fragmented SMIs, which cause inconsistency in empirical results. This research seeks to categorise the most...

This study focuses on exploring the sustainability characteristics of the regional produce, which comes from the Beiras region of Portugal to support new differentiation claims and forecast its effect on a global mass-market. Considering a Multiple Helix approach, this study aims to examine the...

Purpose: The purpose of this paper is to unveil the circular economy (CE) values with an ultimate goal to provide tenets in a format or structure that can potentially be used for designing a circular, closed-loop supply chain and reverse logistics. Design/methodology/approach: This is...

Purpose: This study aims to improve the reception and positioning of materials in the warehouse, as well as the internal logistics of a bus manufacturing company by acting upon the processes of supply line management. Design/methodology/approach: This study is based on the action research...

Purpose: This paper aims to explore the influence of social media marketing on tourists’ intention to visit a botanical garden, which is one of the popular nature-based tourism destinations in Indonesia. Design/methodology/approach: This study sent questionnaires to 400 followers of the...