Kim, Seongseop (Sam); Choe, Ja Young; Lee, Aejoo - In: International Journal of Contemporary Hospitality Management 28 (2016) 10, pp. 2310-2330
Purpose This paper aims to gain insight into the preferences of US customers regarding Korean food, and to categorize these customers according to the reasons for their preferences. Design/methodology/approach The study was conducted with a sample of customers in Korean restaurants in the USA....