Showing 1 - 10 of 535
Purpose – Literature concerning branding elements is vast yet sporadic. Whilst many academics focus on one or a number of branding design elements, none have yet designed a holistic framework to demonstrate the variety of alternatives. The purpose of this paper is to identify the branding...
Persistent link: https://www.econbiz.de/10014868164
Purpose – Whilst some may argue that e‐commerce design literature can be applied to the designing of mobile commerce channels, it is an assumption that may come at the expense of the retailer. The purpose of this paper is to identify which marketing design elements could be integrated within...
Persistent link: https://www.econbiz.de/10014868165
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...
Persistent link: https://www.econbiz.de/10015012126
This article examines factors that can be argued to influence the academician's behavioral intentions in using open … by maintaining a good understanding of these factors. In this article, Rogers' Diffusion of Innovations (DOI) theory has … been proposed and used in order to empirically examine these factors taking perceived characteristics of innovations …
Persistent link: https://www.econbiz.de/10012046041
publishing innovation research, especially in Africa, focuses mainly on the adoption of mobile devices, infrastructural … adoption Findings It is found that 2014 digital titles (mainly textbooks and scholarly content) were issued in four formats by … readiness ( r  =   0.338) and library readiness ( r  =   0.255). There was also a significant relationship between the adoption …
Persistent link: https://www.econbiz.de/10014743923
Purpose – The purpose of this paper is to investigate how general practitioners’ (GPs) decisions about discontinuation … actively consider discontinuation, are reluctant to discontinue medication, because the safest course of action for GPs is to … discontinuation of medication, as they offer GPs a weak frame for discontinuation. Three reasons for this are identified: the …
Persistent link: https://www.econbiz.de/10014872359
Persistent link: https://www.econbiz.de/10014630907
Purpose – If a seller fails to deliver the correct quantity, the buyer may reject the goods in accordance with the Sale of Goods Act 1979, section 30(1). The nature of this right to reject is unclear, and whether breach by short delivery will suffice to terminate the contract is also unclear....
Persistent link: https://www.econbiz.de/10014879211
understanding of the rejection of hypermarkets. The reason for this choice was mainly because organized movements are still … unusual motives for rejection of imported hypermarkets due to consumers' dislike of, and non‐adherence to, the way modern food …
Persistent link: https://www.econbiz.de/10014803582
Creating an augmented reality (AR) urban tourism application presents several interactivity challenges on how to convey an engaging multimedia experience on-site. This article describes a methodology for fast prototyping of multimedia mobile applications dedicated to urban tourism storytelling...
Persistent link: https://www.econbiz.de/10012043652