Purpose: The purpose of this paper is to examine the relationship between product innovation and network and their export performance, particularly in trade fair context. Moreover, this paper conducts a comparative study among services/industrial small and medium-sized enterprises (SMEs) and...

Purpose – The purpose of this paper is to present a methodology for incubating business ideas in rural communities in Portugal. The work provides an example of a bottom‐up approach to rural entrepreneurship. Design/methodology/approach – The paper analyses case study of an entrepreneurial...

Purpose – The purpose of this paper is to understand how suppliers have managed to accumulate knowledge in their relationship with large multinational clients. Design/methodology/approach – The methodology was based on four case studies' qualitative data, collected from semi‐structured,...

Online gambling has skyrocketed in recent years. As such, knowing the determinants of consumer usage behavior is crucial in understanding online gambling services. This study has as main objective the construction of an explanatory model of the online gambling services usage behavior, based on...

Purpose: The existing literature suggests that multinational corporations (MNCs) divest subsidiary units whenever they cease to enjoy the advantages of ownership, location or internalization. However, not all MNCs divest under these conditions. This paper aims to explore the factors that...

Purpose The purpose of this paper is to identify and compare different groups of customers’ perceptions (i.e. stayers, switchers, and heavy switchers) of several loyalty antecedents such as satisfaction, trust, service quality, switching costs, marketing communication, and loyalty itself....