Showing 1 - 10 of 1,841
World War. The history of the pressures on advertisers from Government and from the physical shortages which warfare …
Persistent link: https://www.econbiz.de/10014725431
Considers the approaches to quality improvement undertaken by organizations in Korea, New Zealand and the United States …
Persistent link: https://www.econbiz.de/10014800968
analysis, South Korea, Sweden and the USA, reflected different stages of development at the time The Competitive Advantage of … reasonable time of development. In terms of development, Korea would appear to be the star of the group; Sweden has made strong … progress in comparison with other members of the European Union. Although there are areas of strength, the USA recently has …
Persistent link: https://www.econbiz.de/10014702705
A growing number of US fast‐food franchises are expanding operations to overseas markets. Critical to the success of these service firms is an understanding of the way consumers in foreign markets evaluate their services. Reports the findings of a study that examined and compared the...
Persistent link: https://www.econbiz.de/10014905577
of perceived equity) across the United States, Japan and Korea. Prior research has found that employees′ perceived equity …
Persistent link: https://www.econbiz.de/10014827624
(2) provide guidance for international advertising managers who supervise creative personnel doing advertising in Korea …
Persistent link: https://www.econbiz.de/10014827630
factories, principally in the US, Europe and Korea, are used to examine the factors that contribute to productivity. Regression …
Persistent link: https://www.econbiz.de/10014790283
countries, third whether there are differences in the effect of risk factors on purchasing intention between the USA and Korea …The purpose of this study is to examine first, whether there are differences in risk perception between the USA and … Korea, second, whether there are differences in risk perception between apparel purchasers and non‐apparel purchasers across …
Persistent link: https://www.econbiz.de/10014867823
Examines the issue of how variations in language used in advertising affect advertising preference with a sample of bilingual, Korean Americans. Uses past literature to hypothesise that the level of acculturation would moderate ethnic consumers’ preference for advertisements in English versus...
Persistent link: https://www.econbiz.de/10014674509
practices. Analyses, empirically, magazine advertisements from the US, UK, France, India and Korea to identify cross …
Persistent link: https://www.econbiz.de/10014723013