Choi, Jayoung; Lee, Kyu‐Hye - In: Journal of Fashion Marketing and Management: An … 7 (2003) 1, pp. 49-64
countries, third whether there are differences in the effect of risk factors on purchasing intention between the USA and Korea …The purpose of this study is to examine first, whether there are differences in risk perception between the USA and … Korea, second, whether there are differences in risk perception between apparel purchasers and non‐apparel purchasers across …