//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"zbw-res"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The value relevance of digital...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Acquisitions and mergers
1
Integration
1
Organizational effectiveness
1
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
non-article
1
Language
All
English
6
Author
All
Homburg, Christian
5
Ukrainets, Kateryna
2
Gruner, Richard L.
1
Hahn, Alexander
1
Hohenberg, Sebastian
1
Homburg, C.
1
Lukas, Bryan A.
1
Prigge, Jana‐Kristin
1
Vomberg, Arnd
1
Weeth, Alexander
1
more ...
less ...
Published in...
All
Journal of Product Innovation Management
3
Journal of Consumer Behaviour
1
Psychology & Marketing
1
Strategic Direction
1
Source
All
Other ZBW resources
ECONIS (ZBW)
477
OLC EcoSci
147
USB Cologne (EcoSocSci)
122
RePEc
43
EconStor
1
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is speed of integration really a success factor of mergers and acquisitions? An analysis of the role of internal and external relatedness
Homburg, C.
- In:
Strategic Direction
22
(
2006
)
9
Persistent link: https://www.econbiz.de/10015010969
Saved in:
2
Supporting New Product Launches With Social Media Communication and Online Advertising : Sales Volume and Profit Implications
Gruner, Richard L.
;
Vomberg, Arnd
;
Homburg, Christian
; …
- In:
Journal of Product Innovation Management
36
(
2018
)
2
,
pp. 172-195
Persistent link: https://www.econbiz.de/10012094800
Saved in:
3
Steering the Sales Force for New Product Selling
Homburg, Christian
;
Hohenberg, Sebastian
;
Hahn, Alexander
- In:
Journal of Product Innovation Management
36
(
2018
)
3
,
pp. 282-304
Persistent link: https://www.econbiz.de/10012094801
Saved in:
4
The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects
Weeth, Alexander
;
Prigge, Jana‐Kristin
;
Homburg, Christian
- In:
Journal of Product Innovation Management
37
(
2019
)
1
,
pp. 48-73
Persistent link: https://www.econbiz.de/10012094831
Saved in:
5
Saving money or losing face? An international study on social stigmatization in discount stores
Homburg, Christian
;
Ukrainets, Kateryna
- In:
Psychology & Marketing
38
(
2021
)
5
,
pp. 908-932
Persistent link: https://www.econbiz.de/10012535716
Saved in:
6
Fight or flight : Can marketing tools help consumers cope with self‐discrepancies and social identity threat?
Ukrainets, Kateryna
;
Homburg, Christian
- In:
Journal of Consumer Behaviour
20
(
2021
)
6
,
pp. 1591-1604
Persistent link: https://www.econbiz.de/10012632432
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->