Narrow search
Showing 1 - 10 of 4,250
Cover Image
Responsible drinks marketing: shared rights and responsibilities
Burkitt, Hugh - In: International Journal of Wine Business Research 19 (2007) 3, pp. 159-169
drinks marketing, which were developed by an Expert Committee led by the author in 2006. The International Center for Alcohol … marketing of beverage alcohol products. Design/methodology/approach – An Expert Committee was convened from 30 May to 2 June …, Responsible Drinks Marketing: Shared Rights and Responsibilities , which included the eight recommendations presented in this …
Persistent link: https://www.econbiz.de/10014814061
Cover Image
Evaluating the efficacy of credit card regulation
Braunsberger, Karin; Lucas, Laurie A.; Roach, Dave - In: International Journal of Bank Marketing 23 (2005) 3, pp. 237-254
Purpose – In the USA, the Federal Reserve Board (FRB) has adopted a final rule amending the Truth in Lending Act …'s Regulation Z, effective October 1, 2001. The present study aims to use the elaboration likelihood model to explore how consumers … first to investigate the impact of the FRB's recently adopted final rule amending the Truth in Lending Act's Regulation Z …
Persistent link: https://www.econbiz.de/10014759843
Cover Image
Legal and regulatory controls on advertising and marketing to children in the United Kingdom
Dresden, Brinsley; Barnard, Jamie - In: Young Consumers 5 (2004) 1, pp. 77-83
Examines the stringent existing regulations on advertising and marketing to children under 16 (or 18 in the case of …‐broadcast advertisements, promotions and direct marketing. Discusses the issues of safety, physical, mental and moral harm; recognising …
Persistent link: https://www.econbiz.de/10015044051
Cover Image
Advertising to children in Mexico
Arochi, Roberto; Tessmann, Karl H.; Galindo, Oliver - In: Young Consumers 6 (2005) 4, pp. 82-85
Outlines Mexican law as it relates to advertising to children: the Federal Law on Radio and Television, the Federal Health Code, and the Federal Consumer Protection Law, plus three major ethics codes which cover advertising and are promulgated by the Communications Council, the Mexican...
Persistent link: https://www.econbiz.de/10015044083
Cover Image
Responsible advertising in Europe
Gray, Oliver - In: Young Consumers 6 (2005) 4, pp. 19-23
Examines how self‐regulation in advertising, within a framework of legislation, can help reverse the trends toward …) providing a single voice for self‐regulation. Describes how SROs actually enforce the codes by giving advice, handling … improvement. Shows how the 2004 EASA Self‐Regulation Charter makes specific commitments to cover any gaps in existing coverage …
Persistent link: https://www.econbiz.de/10015044105
Cover Image
Initiatives in responsible food advertising
Preston, Jeremy; Paterson, Martin - In: Young Consumers 6 (2005) 4, pp. 38-42
Introduces the Food Advertising Unit (FAU), a coalition of multinational food companies, advertising agencies and the broadcast media which operates under the auspices of the Advertising Association as a centre for information and research on advertising for children; and the Food and Drink...
Persistent link: https://www.econbiz.de/10015044107
Cover Image
Shopping generation
Mayo, Ed - In: Young Consumers 6 (2005) 4, pp. 43-49
life satisfaction, new Ofcom powers to enforce content labelling for entertainment, and ending abuses in Internet marketing …
Persistent link: https://www.econbiz.de/10015044108
Cover Image
Youth marketing in Japan
Sato, Nana; Kato, Yuko - In: Young Consumers 6 (2005) 4, pp. 56-60
’s corporate marketing teams are now trying to assess what children want, and the problems involved in designing questionnaires for …
Persistent link: https://www.econbiz.de/10015044110
Cover Image
Marketing to children and young people in Norway
Skirstad, Hans E. - In: Young Consumers 7 (2006) 2, pp. 78-80
Looks at the legal position surrounding advertising to the young in Norway; this is regulated by the 1972 Marketing … “good marketing practice” and “unfair in relation to consumers” as these affect protection of children, and the work of the … Consumer Ombudsman (CO) in monitoring whether marketing and business contract terms comply with the MCA. Moves on to the CO …
Persistent link: https://www.econbiz.de/10015044145
Cover Image
„Das bisschen Haushalt ... sagt mein Mann“ - Die politische Regulierung von Haushaltsarbeit und Implikationen für die geschlechtliche Arbeitsteilung / Just a bit of housekeeping......
Heimeshoff, Lisa-Marie; Schwenken, Helen - In: Arbeit 22 (2013) 3, pp. 199-211
Dienstleister. In der EU wird der Sektor als Wachstumsmarkt begriffen. Der Beitrag analysiert Ansätze der politischen Regulierung … providers. In the EU, this sector is seen as a growing market. This article analyzes various approaches of regulation of …
Persistent link: https://www.econbiz.de/10014586424