Gaggiotti, Hugo - In: Journal of Organizational Change Management 25 (2012) 2, pp. 265-282
Purpose – The purpose of this paper is to expand understanding about the rhetoric of synergy and how it is manifested … rhetoric of synergy is evidenced in the oral and the written, as well as the visual, and is part of the organizational … experience of those involved in mergers – particularly expatriate managers. Second, the rhetoric of synergy operates not only in …