Demographic segmentation variables are cheap and easy to measure, while psychographic variables are more expensive and harder to measure, but can provide more insight into consumers’ psychology. Suggests that a prima facie case exists for the suitability of astrology as a segmentation variable...

Consumer interest concerning the health aspects of food products has grown in recent years. Consequently, media attention to scientific studies about the beneficial or detrimental effect on consumers′ health has resulted in substantial changes to the consumption of certain products. A recent...

Reports the findings of a study that examined the relative impact of various marketing strategies on the performance of mature products in a rapidly developing country, South Korea, from a contingency theory perspective. The results indicate that the competitive environment of the maturity stage...

The paper reports the main findings of an evaluation of four separate quality costing methods which have been trialed in an organisation manufacturing flavourings for the food and drink industry. It was found that the semi‐structured departmental method was the most suitable and a pilot study...

This paper focuses on innovation in small food‐ and drink‐manufacturing enterprises in two Belgian regions. The aim of the research was to identify patterns of innovative activities. Based on both literature and empirical analyses, a framework was developed to help in understanding some...

Examines empirically the purchasing behaviour of Shanghai buyers of processed food and beverage products. An average of only 3.66 product items are purchased on each shopping occasion. Explains the value or weight of purchases by various geographic, demographic and behavioural factors,...

Recent moves to democratisation of Eastern Europe, and aspirations to western lifestyles, do not guarantee easy penetration of western branded consumer goods. There is demand mainly for conspicuous tokens of capitalism (Levi′s, BMWs, Adidas). Barriers to developing markets for faster‐moving...

Analysis of results from exploratory research into the attitudes of exporters of the food and drink industry of north‐east Scotland towards the value of foreign language skills suggests a certain degree of ambivalence, which, together with the lack of resources and available skills can explain...

Changes in the British public′s consumption habits are making the food manufacturing industry very nervous, with its performance and profitability being affected by many factors. Discusses the response of the industry – the Food and Drink Federation is producing a major business and action...

Abstract Der Beitrag thematisiert die Strukturen und Entwicklungsdynamiken industrieller Einfacharbeit und vertritt entgegen anderslautender Diagnosen die These, dass diese kein Auslaufmodell in der Wissensgesellschaft ist. Auf der Basis empirischer Befunde wird gezeigt, dass von einem stabilen...