This article tests the effectiveness of commitment devices on weight loss. It can be applied as a health ‘nudge' that locks in future behaviours to achieve a desired health outcome, by staking money or reputation on achieving that goal. A field experiment randomly assigned 364 clients of an...

This study builds on existing loyalty literature and theories, and extends to include consumer attitudes impact on continuous intention and loyalty based on relationship marketing and information systems. Three structural equation models built from a survey of 458 mobile Thai consumers revealed...

In this research, we study factors such as perceived ease of use, perceived usefulness and personal innovativeness in order to understand the consumer attitude construct to affect loyalty, satisfaction and repurchasing intention of mobile wallet applications in Thailand. We developed a research...

Water is increasingly becoming scarce across not only in India but also in World. This paper aims at bringing out the factors responsible for a household's decision to invest in rooftop rainwater harvesting. The paper is based on cross sectional sample of 230 houses from Urban Areas of Hooghly...

Social science research is concerned with the study of processes and phenomena in human societies, institutions and organizations. Social phenomena are complex due to many non-linear interactions between their elements. Social simulation represents a new paradigm for understanding social...

Social media has been widely adopted as a useful business tool, especially in the domain of business to consumer marketing. However, the deployment of social media tools to business processes is hindered by the lack of concrete indicators of the effects its use has on the business process....

Non-adherence to medical advice is a serious problem to patients, health policy and practitioners. This article outlines concepts of behavioral economics that might lead a patient to decide against the provider's recommendations and thus to be non-adherent. Especially the timing of pay-offs and...