Narrow search
Showing 1 - 10 of 2,132
Cover Image
Vantourismus – Die neue Freiheit auf vier Rädern eine quantitativ-empirische Analyse von Van- und Campingtourismus
Aschauer, Wolfgang; Oesterle, Carolin - In: Zeitschrift für Tourismuswissenschaft 13 (2021) 2, pp. 227-267
Zusammenfassung Zusätzlich zum Klassiker der alternativen Reiseformen, dem Backpacking, hat sich im Bereich des Individualtourismus im letzten Jahrzehnt ein neuer Reisetrend, der sogenannte Vantourismus entwickelt. Immer mehr Menschen entscheiden sich dazu, im „Zuhause auf vier Rädern“...
Persistent link: https://www.econbiz.de/10014624566
Cover Image
Marketing strategies in the Istanbul housing market
Çinar, Candan - In: International Journal of Housing Markets and Analysis 7 (2014) 4, pp. 489-505
this study has demonstrated, marketing strategies based on attracting the attention of the customer by making use of means … presents. In this marketing process, the features of the housing itself; its size, construction technology, quality of the fine …. Originality/value – This study is that, as a requirement of modern-day marketing, the consumption relation of the consumer to the …
Persistent link: https://www.econbiz.de/10014778009
Cover Image
Export implications for the Japanese fruit market: fruit‐specific lifestyle segments
Shim, Soyeon; Gehrt, Kenneth; Lotz, Sherry - In: International Journal of Retail & Distribution Management 29 (2001) 6, pp. 298-314
‐specific segments based on fruit‐specific lifestyle factors. The process of identifying the lifestyle factors relies on a cross …
Persistent link: https://www.econbiz.de/10014802988
Cover Image
Social Media and Autonomous Learning at a Latin America University: The Social Neuroscience Role of the Developing Metacognitive Capacities
Laaser, Wolfram Lothar; Toloza, Eduardo Adrián - In: International Journal of Advanced Pervasive and … 10 (2018) 2, pp. 38-57
The main purpose of this article is to investigate the selection patterns and uses made of the web tools and social media in both formal and non-formal education of students. The possibility of using networks to provide a multitude of stimuli that can be used for facilitating the learning, which...
Persistent link: https://www.econbiz.de/10012043060
Cover Image
Researching public libraries and the social web, 2006-2012
Carlsson, Hanna - In: Journal of Documentation 71 (2015) 4, pp. 632-649
Purpose – The purpose of this paper is to sketch out the general tendencies, gaps and opportunities within the body of research studying the social web as a new facet of public librarianship in order to delineate the findings so far and suggest directions for future research....
Persistent link: https://www.econbiz.de/10014854965
Cover Image
Changing styles of informal academic communication in the age of the web
Shehata, Ahmed; Ellis, David; Foster, Allen Edward - In: Journal of Documentation 73 (2017) 5, pp. 825-842
Purpose The purpose of this paper is to report the findings of a study to investigate the changes in scholarly communication practices among a group of scholars in the UK and build upon the results that were published in a previous paper. Design/methodology/approach The study deployed a...
Persistent link: https://www.econbiz.de/10014855183
Cover Image
The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web
Lowe, Ben - In: Journal of Consumer Marketing 29 (2012) 6, pp. 457-457
Persistent link: https://www.econbiz.de/10014848990
Cover Image
Towards tacit knowledge sharing over social web tools
Panahi, Sirous; Watson, Jason; Partridge, Helen - In: Journal of Knowledge Management 17 (2013) 3, pp. 379-397
Purpose – Researchers debate whether tacit knowledge sharing through information technology (IT) is actually possible. However, with the advent of social web tools, it has been argued that most shortcomings of tacit knowledge sharing are likely to disappear. The purpose of this paper is...
Persistent link: https://www.econbiz.de/10014881141
Cover Image
Relationships between social Web, IMC and overall brand equity
Šerić, Maja - In: European Journal of Marketing 51 (2017) 3, pp. 646-667
Purpose The purpose of this study is to empirically validate the relationships between social Web, integrated marketing … marketing communications potential in the development of brand equity. The results therefore suggest that brand equity requires … a representative brand name and consistent meaning of the brand sustained by social Web and the integration of marketing …
Persistent link: https://www.econbiz.de/10014724177
Cover Image
The Impact of Lifestyle and Attitude Functions on Luxury Goods on Emotional Attachment Towards Luxury Brands
Aslani, Alireza; Kashani, Mohammad; Esfidani, Mohammad R.; … - In: International Journal of Applied Logistics (IJAL) 7 (2017) 2, pp. 21-40
lifestyle and emotional attachment. First, the respondents have been divided into four categories that relate to their lifestyle … - concerning their income and desire for social status. Then, the authors deal with the investigation of lifestyle effect on the … the lifestyle and emotional attachment. Finally, elements have been investigated including the accurate recognition of …
Persistent link: https://www.econbiz.de/10012042893