Çinar, Candan - In: International Journal of Housing Markets and Analysis 7 (2014) 4, pp. 489-505
this study has demonstrated, marketing strategies based on attracting the attention of the customer by making use of means … presents. In this marketing process, the features of the housing itself; its size, construction technology, quality of the fine …. Originality/value – This study is that, as a requirement of modern-day marketing, the consumption relation of the consumer to the …