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Standardization of international marketing strategy by firms from a developing country
Zou, Shaoming; Andrus, David M.; Wayne Norvell, D. - In: International Marketing Review 14 (1997) 2, pp. 107-123
have addressed. In addition, links marketing standardization to Colombian firms’ export intensity. Suggests that Colombian …Examines empirically the standardization of international marketing strategy from the perspective of Colombian … exporting firms. Also investigates standardization of the finer aspects of the marketing mix variables than previous studies …
Persistent link: https://www.econbiz.de/10014827751
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Zähmung oder Freisetzung? Zur Standardisierung von Innovation und der Bearbeitung ihrer Paradoxien / Taming of the shrew? On standardization of innovation work and coping with its...
Pfeiffer, Sabine; Schütt, Petra; Wühr, Daniela - In: Arbeit 21 (2012) 2-3, pp. 91-104
demonstrates how standardization of innovation can cause new tensions in the relationship between the formal and informal and how … subjects cope with the new resulting paradoxes in everyday innovation work. Our research draws on organizational theory and the … standardization.  …
Persistent link: https://www.econbiz.de/10014586391
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Determinants of product quality perceptions and their application to marketing standardisation
Lee, Jung‐Wan; Tai, Simon W. - In: International Journal of Emerging Markets 4 (2009) 2, pp. 119-136
Purpose – This paper aims to investigate the concept of the standardisation of products and marketing communications in an emerging market. The paper further aims to introduce a logical connection between product attributes and consumers' perceptions of product quality....
Persistent link: https://www.econbiz.de/10014788164
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Marketing process adaptation
A. Griffith, David; S. Lee, Hannah; Seob Yeo, Chang; … - In: International Marketing Review 31 (2014) 3, pp. 308-334
Purpose – The purpose of this paper is to explore the marketing “processes” of governing multiple export relationships … attributes of transaction-specific investments and psychic distance on the adaptation/standardization of relational behavior and … detailed contracting and how process adaptation/standardization influences new product outcomes and jointly created value in …
Persistent link: https://www.econbiz.de/10014828351
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Import Purchasing Decision Behaviour: An Empirical Study of Japanese Import Managers
Ghymn, Kyung‐il; Jacobs, Laurence W. - In: International Marketing Review 10 (1993) 4
field will serve to develop a theory of import purchasing behaviour.  …
Persistent link: https://www.econbiz.de/10014827651
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Perceptions of quality in the global market
Brown, J. Andrew - In: The TQM Magazine 7 (1995) 6, pp. 52-56
Introduces the idea of nation equity via a world‐wide quality poll carried out by Bozell‐Gallup; assesses its …
Persistent link: https://www.econbiz.de/10015033446
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A qualitative study for developing a framework for implementing public–private partnerships in developing countries
Almarri, Khalid; Abuhijleh, Bassam - In: Journal of Facilities Management 15 (2017) 2, pp. 170-189
Purpose The purpose of this paper is to develop a public–private partnership (PPP) framework for newcomers from developing countries with the United Arab Emirates (UAE). Design/methodology/approach For this purpose, through the meta-analysis review of literature and applied qualitative content...
Persistent link: https://www.econbiz.de/10014867633
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International Trade and the Skill Structure of Wages and Employment in West Germany / Außenhandel und die Qualifikationsstruktur von Löhnen und Beschäftigung in Westdeutschland
Fitzenberger, Bernd - In: Jahrbücher für Nationalökonomie und Statistik 219 (1999) 1-2, pp. 67-89
Summary Building on a Heckscher-Ohlin-Samuelson framework with factor price rigidities, this paper provides an empirical analysis of the relationship between trade, technical progress, and the labor market in West Germany for the period from 1970 until 1990. The analysis builds on relative...
Persistent link: https://www.econbiz.de/10014608669
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The home‐employment effect of FDI from developing countries: in the case of China
Liu, Huiqun; Lu, Jinyong - In: Journal of Chinese Economic and Foreign Trade Studies 4 (2011) 3, pp. 173-182
Purpose – The current extensive literature on the home‐country employment effect of foreign direct investment (FDI) focuses almost exclusively on the investments from developed countries. The purpose of this paper is to analyze the home‐country employment effect in China, a country that...
Persistent link: https://www.econbiz.de/10014847555
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The World Demand for UK Tobacco
Ensor, Tim - In: Journal of Economic Studies 19 (1992) 2
The decline in cigarette consumption within developed countries makes the exploitation of new markets particularly important to tobacco companies. UK data on exports is used to show that, by splitting the sample into three groups, income and prices have significant but different effects on...
Persistent link: https://www.econbiz.de/10014863404