Bernard, John C.; Hustvedt, Gwendolyn; Carroll, Kathryn A. - In: Journal of Fashion Marketing and Management: An … 17 (2013) 3, pp. 266-279
wool socks from consumers across three Southern US states. Means were computed for the various bids, as well as bid … conventional wool socks, with the highest WTP exhibited for organic. WTP for organic versions further increased after definitions … wool producers. Originality/value – This research provides consumer WTP comparisons for a variety of labeling terms …