Naderi, Iman; Paswan, Audhesh K. - In: Journal of Consumer Marketing 33 (2016) 5, pp. 376-386
Purpose This study aims to investigate how narcissistic consumers perceive and respond to variations in price and store … intentions. For instance, narcissistic consumers ascribe more importance to store image than to product price, whereas price is … purchase goods from a store which has a certain type of image, including the expected price of the merchandise. Therefore, the …