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Consumers cannot fully evaluate the product quality before purchase. To reduce consumer risk, some manufacturers offer consumer warranty. Up to now, there are many studies investigating this role, but they seldom consider from the perspective of consumer utility. Consumers view remanufactured...
Persistent link: https://www.econbiz.de/10012045785
Consumers cannot fully evaluate the product quality before purchase. To reduce consumer risk, some manufacturers offer consumer warranty. Up to now, there are many studies investigating this role, but they seldom consider from the perspective of consumer utility. Consumers view remanufactured...
Persistent link: https://www.econbiz.de/10012045795
The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and … confirm the conceptual model proposed in the research. The results indicate that Indian consumers are still price sensitive … comparatively to the impact of brand, price and service quality on Indian customer e-satisfaction and e-loyalty. The study shows …
Persistent link: https://www.econbiz.de/10012046808
Generally, educators dislike marketing their programs and have traditionally operated on a “build it and they will come” principle. This method is potentially jeopardizing the sustainability of adult education graduate programs throughout the United States, resulting in some graduate...
Persistent link: https://www.econbiz.de/10012048409
Based on the components of new media, this article focuses on the intersection between communication networks and content (media) through personal connections and cable/interactive television. First, it analyzes how connections through social networking as a communication and power maintenance...
Persistent link: https://www.econbiz.de/10012048586
price index theory made by Moritz Wilhelm Drobisch (1802-1896), a German mathematician and philosopher at the Universita¨ t … devised the well-known price indices that presently carry their names. Moritz Wilhelm Drobisch was the first to publish them …, which he regarded as superior to all other price index formulas. This paper contains a description of his pioneering …
Persistent link: https://www.econbiz.de/10014609311
Purpose This study aims to investigate how narcissistic consumers perceive and respond to variations in price and store … intentions. For instance, narcissistic consumers ascribe more importance to store image than to product price, whereas price is … purchase goods from a store which has a certain type of image, including the expected price of the merchandise. Therefore, the …
Persistent link: https://www.econbiz.de/10014849874
Purpose – The theory of planned behavior (TPB) served as a framework for identifying major antecedents of everyday …
Persistent link: https://www.econbiz.de/10014850402
Purpose – The purpose of this study is to explore the effect of store image and perceived price on the consumer … empirically tested the eight hypotheses embedded within the conceptual model. Findings – The results suggest that perceived price …/associations. In this respect, store image was seen as subordinate to the perceived price of the merchandise, bringing into question …
Persistent link: https://www.econbiz.de/10014850505
authors are especially interested in the position of small-scale farmers in the chain and the factors affecting the price that … they receive. Design/methodology/approach Price and intra-chain governance information were collected through structured … and wholesalers. The resultant price data set was analysed using a multiple regression analysis. Findings Timing of …
Persistent link: https://www.econbiz.de/10014839327