Purpose Based on appraisal theory and social response theory, this study aims to explore the mechanism of AI failure types on consumer recovery expectation from the perspective of service failure assessment and validate the moderate role of anthropomorphism level. Design/methodology/approach...

Knowledge graphs have been widely adopted, in large part owing to their schema-less nature. It enables knowledge graphs to grow seamlessly and allows for new relationships and entities as needed. A knowledge graph is a graph constructed by representing each item, entity and user as nodes, and...

Purpose: The purpose of this present study is to investigate how opinion leaders' responsiveness to social influence varies with network positions (i.e. degree centrality and brokerage) and network density in new product diffusion networks. Design/methodology/approach: This study collected data...

Purpose: This paper explores how consumer psychographics impact responses to sales promotions (SPs), and specifically whether equity sensitivity (ES) moderates attitudes towards sales promotion in the retail purchase experience (PE). Design/methodology/approach: The study examines data from a...

Purpose: The purpose of the study is to examine the crossover effect of leader's role overload on employee's negative affect. More importantly, the stuy will identify the buffering role of self-concordance goal on the relationship between leader's role overload and employee's negative affect....