Pérez, Andrea; del Mar García de los Salmones, María; … - In: European Journal of Marketing 47 (2013) 1/2, pp. 218-238
analyzing the role of identification with the company and satisfaction in this connection. Design/methodology/approach – The … determinants of both consumer satisfaction and identification with their financial services provider. Besides, corporate social … responsibility (CSR) contributes to building consumer identification with the company, which is positively correlated to satisfaction …