Showing 1 - 10 of 96
A minority of consumers, the heavy users, account for the bulk of purchases in many product categories. The present paper applies the concept of heavy usage to the study of clothing purchase because little scholarly research has attempted to define general characteristics of heavy clothing...
Persistent link: https://www.econbiz.de/10014868249
Purpose Based on the learning and attitudinal theories, this study aims to investigate the direct effect of two type of experiences, attitude and the indirect impact of fashion innovativeness, materialism and financial pressure on Generation Z’s secondhand clothing (SHC) purchase intention....
Persistent link: https://www.econbiz.de/10015350710
Purpose – This paper aims to explore the nature and degree to which marketing affects consumption behavior of bottom of the pyramid (BOP) population. The objective of the study is to examine, identify and explain aspects of consumption behavior that evidences the influence of marketing...
Persistent link: https://www.econbiz.de/10014850098
Purpose The purpose of this research is to explore the effect of goal type of user-generated content (UGC) on consumers' intention of within-domain and across-domain compensatory consumption in closed social media platforms, the mediating effect of self-threat, self-enhancement and...
Persistent link: https://www.econbiz.de/10015340898
Purpose After each of the COVID-19-induced lockdowns, an unprecedented surge in leisure travel was observed, resulting in tourists flocking to places of tourist interest. This phenomenon was termed revenge travel in popular literature. The purpose of this study is to explore the phenomenon of...
Persistent link: https://www.econbiz.de/10015350897
Purpose – The purpose of this paper is to explore reasons for not buying products through online. The study also tries to explain the relationship between intentions to trust (IT) and online purchase intentions. Design/methodology/approach – Data were collected through well-structured...
Persistent link: https://www.econbiz.de/10014675545
Addresses the cultural dimension of uncertainty avoidance (UA), of US and German staffing decisions – but uses a different viewpoint. Discusses and challenges the hitherto accepted meaning of individual positions of countries UA, using Höfstede’s guide. Adumbrates the concept of UA at the...
Persistent link: https://www.econbiz.de/10014692437
Purpose – The purpose of this paper is to examine the trajectory of cultural stereotypes on Uncertainty Avoidance emergent from two French multinational corporations. The exploration of respondents' comparisons of their own culture with other cultures illustrates that cultural stereotypes are...
Persistent link: https://www.econbiz.de/10014692727
Purpose This study aims to examine the association between national culture and corporate carbon emissions. Specifically, the research explores how firm-level carbon emissions are associated with Hofstede’s four cultural dimensions: power distance, individualism/collectivism,...
Persistent link: https://www.econbiz.de/10015006111
This paper suggests that motives for engaging in affiliative‐promotive “helping” extra‐role behavior is related to cross‐cultural differences. The cultural dimensions of in‐group collectivism, uncertainty avoidance, performance orientation, and humane orientation, and their...
Persistent link: https://www.econbiz.de/10014931849