Rathore, Ashish K.; Tuli, Nikhil; Ilavarasan, P. Vigneswara - In: International Journal of Virtual Communities and Social … 8 (2016) 1, pp. 19-29
This paper examines the social media content of a woman Indian chief executive officer (CEO) in her communication in … the public space. The active involvement of CEO in communication activities influences the business effectiveness … corporate and personal use of CEO. For this study, Tweets posted on Twitter, a micro-blogging social media platform, by an …