Xue, Fujing; Dong, Longzhu; Gao, Baojun; Yu, Zhen; … - In: International Journal of Contemporary Hospitality Management 32 (2020) 10, pp. 3295-3314
Purpose: This study aims to investigate the determinants of herd behavior in online hotel service evaluations, focusing on the cultural and geographic distance characteristics of customers. Design/methodology/approach: On the basis of 381,462 TripAdvisor reviews of hotels in the USA written by...
