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compatibility, social influence, convenience, function and emotion on attitude and behavioral intentions. Design … analysis results indicated that the five sub-dimensions of expected benefits aid to enhance attitude, which plays an important …
Persistent link: https://www.econbiz.de/10014874144
Studying the acceptance and usage of technologies has become one of the most significant fields in software engineering domain. In order to explain the individuals' usage behavior towards technologies, many theories and models have been proposed over the years. This research paper focuses on...
Persistent link: https://www.econbiz.de/10012043501
Social commerce is a new extension of electronic commerce that involves using social media in the online shopping process. Although the adoption of social technologies was studied in several researches, it is still needed to investigate the specific characteristics of social commerce and the...
Persistent link: https://www.econbiz.de/10012044324
, trust and perceived enjoyment were the significant predictors of attitude toward online shopping; whereas, attitude …
Persistent link: https://www.econbiz.de/10012046834
The present study aims to empirically test and evaluate the direct and indirect effects of service encounter constructs of service quality, customer satisfaction and service value on loyalty related behavioral intentions of customers in Indian Life services in India to determine the best fitting...
Persistent link: https://www.econbiz.de/10012048120
The massive growth in digital devices and communication has spotlighted the wisdom of doing financial transactions through online banking. In developing Asian economies, online banking technology can strengthen financial systems by developing a solid connection between financial institutions and...
Persistent link: https://www.econbiz.de/10012049047
This article describes how physicians in developing countries spend much time and effort in handling manual prescriptions, which can be easily reduced with the help of online technology. Although different theoretical models for technology acceptance have been thoroughly explored, there is as...
Persistent link: https://www.econbiz.de/10012049096
-ridesharing services. The antecedents are perceived value (hedonic, utilitarian, epistemic, and symbolic value), e-Attitude, and technology …-dimensional perceived value (hedonic, utilitarian, and epistemic value) and e-Attitude; and the moderating effect of symbolic value on …, epistemic value, symbolic value, e-Attitude, smartphone use, internet use, e-Involvement had a direct significant positive …
Persistent link: https://www.econbiz.de/10014850576
Purpose The application of mobile augmented reality (MAR) for enhancing user experiences and consumer patronizing intention has been the focus of recent MAR literature. Few studies examine the differences between apps. This study fills the research gap by examining how consumers assess their...
Persistent link: https://www.econbiz.de/10014825509
Purpose Livestreaming, as a relatively new online marketing model, has generated numerous business opportunities for e-commerce and social commerce. The purpose of this paper is to investigate to what degree livestreaming content impacts online users' cognitive and emotional reactions and...
Persistent link: https://www.econbiz.de/10014825963