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Defining, Understanding, and Addressing Big Data

Weckman, Gary R.; Bihl, Trevor J.; Young II, William A. - In: International Journal of Business Analytics (IJBAN) 3 (2016) 2, pp. 1-32

“Big Data” is an emerging term used with business, engineering, and other domains. Although Big Data is a popular term used today, it is not a new concept. However, the means in which data can be collected is more readily available than ever, which makes Big Data more relevant than ever...

Persistent link: https://www.econbiz.de/10012043164

Perceptions of Business Intelligence Professionals about Factors Related to Business Intelligence input in Decision Making

Huie, Carol P. - In: International Journal of Business Analytics (IJBAN) 3 (2016) 3, pp. 1-24

Strategic decision-making is one of the most important criteria for organizational success. Therefore, it is vital to have a well-developed decision making process in place. However, one of the greatest challenges facing organizations today is making important and timely business decisions. The...

Persistent link: https://www.econbiz.de/10012043168

Management Information Systems (MIS) in Cloud Computing: A Review

Singh, Jashanpreet - In: International Journal of Business Analytics (IJBAN) 4 (2017) 3, pp. 54-70

The process of collecting information is worthless if it doesn't benefit the firm or serve any purpose. Management information systems(MIS) involve the use of set of protocols which are applied on data/information to generate intelligent business solutions. This study reviews the role of MIS in...

Persistent link: https://www.econbiz.de/10012043189

The Risk of Optimization in Marketing Campaigns

Paetz, Jürgen - In: International Journal of Business Analytics (IJBAN) 4 (2017) 4, pp. 1-20

In marketing one of the most common important tasks is to assign campaigns to sets of customers. These sets of customers, the target groups, consist of persons with similar properties, for example a high buying affinity for a certain product. Database marketers would not only assign a campaign...

Persistent link: https://www.econbiz.de/10012043191

Web Content Analysis of Online Grocery Shopping Web Sites in India

Banerjee, Tanushri; Banerjee, Arindam - In: International Journal of Business Analytics (IJBAN) 5 (2018) 4, pp. 61-73

This article evaluates online grocery shopping web sites catering to customers primarily in India. The process of evaluation has been carried out in 3 parts using Rapidminer. In part A, the authors have studied the similarity in content that resides on the grocery shopping web sites. Using...

Persistent link: https://www.econbiz.de/10012043212

Conceptual View on Healthcare Digitalization: An Extended Thematic Analysis

Furda, Robert; Gregus, Michal - In: International Journal of Big Data and Analytics in … 2 (2017) 1, pp. 35-54

, such as Big Data and analytics. To achieve a proper direction at start of the consequent research the authors used the …

Persistent link: https://www.econbiz.de/10012043249

Business Intelligence and Analytics Research: A Peek Inside the Black Box

Richards, Gregory S. - In: International Journal of Business Intelligence Research … 7 (2016) 1, pp. 1-10

Intelligence and Analytics (BI&A). Much of the current research however, focuses on the technological aspects. The process of …

Persistent link: https://www.econbiz.de/10012043321

The Rise of Embedded Analytics: Empowering Manufacturing and Service Industry With Big Data

Attaran, Mohsen; Attaran, Sharmin - In: International Journal of Business Intelligence Research … 9 (2018) 1, pp. 16-37

analytics technologies to create business values, and to gain a better understanding of their customer's needs and wants …. However, traditional business analytics are undergoing major changes. The Internet revolution, cloud computing, and the … evolution to self-service analytics have all contributed to the changing dimensions of business intelligence. To compete …

Persistent link: https://www.econbiz.de/10012043338

Leveraging Process Innovation with Business Analytics

Valadares de Oliveira, Marcos Paulo; Cavalcanti, … - In: International Journal of Decision Support System … 8 (2016) 3, pp. 63-75

Although recognized as increasingly relevant, the relationships between analytical orientation and process innovation are still unclear, specifically the role of analytical resources and capabilities in this association. This paper presents the results of empirical research conducted to...

Persistent link: https://www.econbiz.de/10012044119

Supporting Innovation Through Analytics Support for Market Intelligence

Jamil, George Leal; Tadeu, Hugo Ferreira Braga - In: International Journal of E-Entrepreneurship and … 8 (2018) 2, pp. 1-13

stable conceptual base was reached. Here, MI is studied with the insertion of analytics. The influence of analytics insertion …

Persistent link: https://www.econbiz.de/10012044353