enterprises to the Russian Federation market as well as Russian market attractiveness and risk assessment. Findings – According to …

Purpose – Multinational companies are considered “driving forces” of globalization and “prime movers” of global … with German expatriates in Russia. The article examines two particular aspects: the contribution of expatriates in their …/implications – Since the study is restricted to German expatriates in Russia, further comparative research is needed to sustain the …

/methodology/approach – To show fundamental conditions for relationship marketing being implemented in Russia, the paper applies assumptions of … sociology of knowledge, systems theory, world society theory, organisation theory, network theory, and economic sociology … transitional economy such as Russia will depend on global interrelation by technology, formal organisation, epistemic community …

in post‐Soviet Russia. Reframes the rhetoric from these global ideals to the local reality of the “development project …” in Russia, interpreting events as a continuing pattern of Western violence in which Americans are implicated as …

, Russia, India, and China (BRIC), and the study examines penetration in three product categories: beer, hair care, and …/implications – Globalization does not mean the success of global brands as much as success of global firms. In the end, the penetration of local …

E‐commerce in Russia is in an early phase of development. The online bookseller, Ozon, is one of the earliest and best …‐known examples of business‐to‐customer e‐commerce in Russia. In developing its business, Ozon has faced and dealt with many … resolve many challenges that are likely to be faced by other online retailers in Russia. These challenges, and Ozon …

and denunciation of globalization. The purpose of this paper is to provide an honest and objective analysis of the … contemporary global economic scenario, which reveals numerous challenges that globalization engendered in different countries …, country groups as well as in the global economy. This paper asserts that globalization has a positive side as well. The trauma …

Summary Globalization has increased the differential between growth of world trade volumes and growth of world GDP …Zusammenfassung Handelsliberalisierung und Globalisierung haben dazu geführt, dass der Welthandel deutlich schneller …-correction models for quarterly data on Germany’s foreign trade, imports react more strongly to an increase in the intensity of world …

a new century and whether it fits with the move to an enterprise risk approach. She assesses all the many risks involved … from outsourcing to reputation risk and from the loss of intellectual assets to the loss of information systems. Her … conclusion is that more concentration on a enterprise risk model is required.  …