decision-makers in a family, specifically the mother and child. Design/methodology/approach – First, secondary database … food, entertainment and technology for entertainment and learning) that are most loved by mothers and/or children. Next, a …) are used by these brands loved by mothers and children. Findings – The results of this study indicate that functional cues …

also wanted mothers to embrace the new skills they have likely acquired, as running a family and home combines many … run by mothers, for mothers – to publicize the program, which is part of the Mumsnet family‐friendly program for … family members. Design/methodology/approach – The paper explains the reasons for the program, the form it takes and the …

Purpose – The paper explores how the complex relationship between consumption and production evolves as women enact … their roles as mothers, and reconstruct their self‐identity through their use or avoidance of convenience products. Design … – Convenience consumption empowers these “mothers of invention” to instrumental and emotional autonomy through their rejection of …

of work and family and in predicting the well‐being of employed mothers. Design/methodology/approach – Via a self …‐report questionnaire, data were obtained from 300 full‐time professional women on measures of: work interfering with family (WIF), family … well‐being; the greater the interference between work and family, the more women felt emotionally exhausted, the less …

Purpose – This paper aims to examine the dynamics of individual and organizational characteristics in work‐family … choices women make in the work and non‐work domains in order to balance the demands of each. Originality/value – The paper …

authors use also partner's education to take into account the family dimension. Furthermore, in the context of fertility, zero …

experiences of women managers/directors in senior positions within a variety of organizations. All of these papers demonstrate … that despite their economic empowerment, these women are still strongly connected to the domestic realm through their … authors comment on how contemporary notions of merit and choice individualise women's experience within organisations …

Purpose – The purpose of this paper is to explore reasons why there are so few women in creative departments of … gender gap, the creative department of advertising agencies as an “old‐boys network,” reasons why women leave creative jobs …, and why advertising targeting women as consumers is so bad. Practical implications – Women opt out of advertising agencies …