Gu, Flora F.; Hung, Kineta - In: Journal of Asia Business Studies 3 (2009) 2, pp. 56-64
This study examines the development of materialistic values from a historical generation perspective. On a macro level … and media exposure on individuals’ materialism. Based on the historical generation theory, we hypothesize differing levels … tested on the survey data of 2,860 adolescents (age 15‐19) and 11,920 adults (age 40‐49, the parent generation). The results …