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A family of ascending package auction models is introduced in which bidders may determine their own packages on which to bid. In the proxy auction (revelation game) versions, the outcome is a point in the core of the exchange economy for the reported preferences. When payoffs are linear in money...
Persistent link: https://www.econbiz.de/10014588982
Purpose – The purpose of the paper is to systematically review and summarize the literature addressing various sources of online brand equity. The evolution of social media, online forums and virtual communities drive the diversity in nomenclature of online marketing variables. Different...
Persistent link: https://www.econbiz.de/10014902272
Purpose COVID-19 and its precautions, including social distancing, have revolutionized traditional retailing- and consumption patterns. In this turbulent environment, the purpose of this study is twofold. First, this paper explores the direct effect of consumers’ internal/external health...
Persistent link: https://www.econbiz.de/10014906471
The self is performed through the banal of the everyday on social media. The banality of the everyday constitutes an integral part of our communication on digital platforms. Taking this as part of our performative lives in the digital economy, the paper looks at ways in which we co-produce the...
Persistent link: https://www.econbiz.de/10012044601
The contemporary world bears the mark of a great development process that triggers new challenges and opportunities. In order to evolve, organizations and their members must constantly adapt to this ever-changing environment and, in this regard, communication and feedback play a major role. This...
Persistent link: https://www.econbiz.de/10012045472
This article analyses the theories of professional motivation from the perspective of the new generations: X, Y, Z and it contributes to the literature by considering, a first, business models, strategic implications and business opportunities. Each generation has a fundamental values of...
Persistent link: https://www.econbiz.de/10012045473
Summary This paper empirically investigates determinants of digital piracy in Germany for several types of digitized products. To this end we rely on a survey comprising behavior and attitudes at the individual level. The sample matches some demographic characteristics of the German population...
Persistent link: https://www.econbiz.de/10014609405
Purpose This study aims to examine the threats posed by cybercrimes toward the quest for achieving a reliable digital economy and to identify practical strategies for countering the crime. Design/methodology/approach A qualitative phenomenological paradigm was used as the methodology. Both...
Persistent link: https://www.econbiz.de/10014866475
Purpose This study aims to examine how and when digital platform capabilities drive technological innovation from a strategic information perspective, regarding information flow and information quality as mediators and business intelligence analytics as a moderator. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014860000
Purpose Despite servitization being widely regarded as an essential catalyst to improve manufacturing firms' survival and competitiveness, how to attain servitization remains debatable. The primary objective of this research is to explore whether or not, how, and when the dynamic capabilities...
Persistent link: https://www.econbiz.de/10014825777