-carrier air service, Malaysia Airlines, has a chequered history and, despite turnaround efforts and the energies of a new CEO, did … Malaysia Airlines?” remains an unanswered question. Practical implications – The paper provides strategic insights and …

Existing models of decline and turnaround assume an automatic initiation of a turnaround strategy when decline occurs …. However, extended decline over time suggests that the turnaround strategy did not match the causality and severity of the … in the turnaround process by influencing strategies and inducing management changes. Incorporating the need for, and role …

turnaround strategies. Originality/value – On the basis of its findings, the review also prospects a number of conceptual and …

& As) in the aviation industry. The article draws insights from the successful deals between Morris and Southwest Airlines … mergers in the airline industry, one in the USA and one in Asia. Findings – M & As in the airline industry are loaded with …

Reviews the development of EU regulation of its airline industry. From a highly regulated regime the EU has slowly …

industry: turbulent; tumultuous; a political, legal and bureaucratic nightmare. The list goes on. Visit any of the big airlines …‐in”. But behind the scenes the airlines’ problems are no secret.  …

airlines because flight passengers place importance on safety. Fragile image of child reinforces safety of an airline …Purpose This paper aims to explore the effectiveness of children as advertisement endorsers in the airline context … of endorsers (celebrities, CEOs, experts, consumers and children) in the context of the airline industry. A factorial …

, particularly focusing on Delta Airlines, an industry leader in the USA in the testing and development of RFID systems for improved … be an integral component of an airline's customer service equation. Academicians and marketing professionals should both … be aware of developments with RFID technology. It is of particular importance in the airline sector, as improved accuracy …

management system in an airline: a case study,” by Palmira Lopez‐Fresno. This piece tackles comprehensively the issues behind …