Similar Search Results

Early adopters of the Web as a retail medium: small company winners and losers

O’Keefe, Robert M.; O’Connor, Gina; Kung, Hsiang‐Jui - In: European Journal of Marketing 32 (1998) 7/8, pp. 629-643

From July 1995 until July 1996 we followed a group of small companies that were retailing on the Web. We surveyed our sample three times over this period, collecting both quantitative and qualitative data and visible data from their Web sites. Our intention was to initiate research into...

Persistent link: https://www.econbiz.de/10014723276

Exploring efforts to engender on‐line trust

Durkan, Paula; Durkin, Mark; Gillen, Jenny - In: International Journal of Entrepreneurial Behavior & Research 9 (2003) 3, pp. 93-110

The Internet presents many possibilities by which small firms can better identify and exploit marketing opportunities …

Persistent link: https://www.econbiz.de/10014769598

Rural small firms' website quality in transition and market economies

Sanders, John; Galloway, Laura - In: Journal of Small Business and Enterprise Development 20 (2013) 4, pp. 788-806

-sized enterprises (SMEs). The internet may indeed contribute to rural economies, but only insofar as it is facilitated by infrastructure … contributes to the understanding of rural entrepreneurship as a heterogeneous concept by comparing practice in four distinct rural …

Persistent link: https://www.econbiz.de/10014903562

Differing views and use of integrated marketing communications – findings from a survey of New Zealand small businesses

Shyan Fam, Kim - In: Journal of Small Business and Enterprise Development 8 (2001) 3, pp. 205-214

The purpose of this study is to examine how small businesses (ie owner‐managers) view integrated marketing communications (IMC), its associated advantages and barriers to adopting this new marketing paradigm. This is undertaken by exploring clothing and shoe retailers’ perceptions of several...

Persistent link: https://www.econbiz.de/10014903469

New media in marketing redefine competitive advantage: a comparison of small and large firms

Lynn, Gary S.; Maltz, Alan C.; Jurkat, Peter M.; … - In: Journal of Services Marketing 13 (1999) 1, pp. 9-20

Large firms have traditionally commanded a competitive advantage in the marketplace over small firms by being able to use their financial strength to perform large‐scale market research studies, to design and implement wide reaching advertising campaigns, and to establish computer and...

Persistent link: https://www.econbiz.de/10014905628

Key obstacles to EDI success: from the US small manufacturing companies’ perspective

Jun, Minjoon; Cai, Shaohan - In: Industrial Management & Data Systems 103 (2003) 3, pp. 192-203

This study first empirically investigated key EDI obstacles experienced by US small manufacturing firms and, then, examined the relationships between the identified obstacles and their realized EDI benefits. This research revealed the following important findings. First, four dimensions of...

Persistent link: https://www.econbiz.de/10014823738

Comparative book review

Willis, Paul - In: Journal of Communication Management 14 (2010) 3

Persistent link: https://www.econbiz.de/10014851148

Value‐added marketing in the digital domain: enhancing the utility of the Internet

Breitenbach, Craig S.; Van Doren, Doris C. - In: Journal of Consumer Marketing 15 (1998) 6, pp. 558-575

The Internet marketing techniques detailed in this article provide tactics to maximize the utility of the Internet as a … vehicle for marketing communications. We found that Internet marketers today must provide increasingly sophisticated users … for this study. Quantitative analysis identified current industry utilization of Internet marketing techniques, as well as …

Persistent link: https://www.econbiz.de/10014849223

SELLING on the NET ‐ the Complete Guide

org, Sudha - In: Journal of Consumer Marketing 15 (1998) 3, pp. 299-301

Persistent link: https://www.econbiz.de/10014849526

Excitement or sophistication? A preliminary exploration of online brand personality

Okazaki, Shintaro - In: International Marketing Review 23 (2006) 3, pp. 279-303

Purpose – This study attempts to identify the brand personality dimensions that American firms intend to create in the mind of online consumers by using “forms of online communications” partially based on Ghose and Dou's earlier study. Design/methodology/approach – The operational...

Persistent link: https://www.econbiz.de/10014827353

1
2
3
4
5
6
7
8
9
10
Next
Last