Showing 1 - 10 of 471
Purpose – This paper aims to analyze dLife, an integrated media network dedicated to empowering Americans living with diabetes. It shows how dLife's use of integrated marketing communications (IMC), particularly the public relations component, represents an emerging direction in health product...
Persistent link: https://www.econbiz.de/10014850901
In an Online Argumentation Platform, a great deal of speech messages are produced. To find similar speech texts and … extract their common summary is of great significance for improving the efficiency of argumentation and promoting consensus …
Persistent link: https://www.econbiz.de/10012044248
This article examines the shifting nature of invention with digital infrastructure as a rhetorical locale for composing writing collaboratively. Because composing collaboratively involves inquiry, the article examines the framework for a successful community of inquiry in a digital space already...
Persistent link: https://www.econbiz.de/10012046848
necessarily lead to students' knowledge-constructing discourse and reflective learning. Integrating argumentation into online … Argumentation (SODA) that they created for designing an asynchronous online discussion. Based on the design framework, the authors … developed and implemented an argumentation activity in a graduate-level online course. They then examined participants …
Persistent link: https://www.econbiz.de/10012046891
argumentation strategies based on contextual dependencies and the optimal strategy that aligns with the political cause. Originality …
Persistent link: https://www.econbiz.de/10015013112
inconsistency between database schemas of multiple DLs. The purpose of this paper is to present a system known as Argumentation …/methodology/approach – The proposed approach is based on argumentation theory for schema matching reconciliation from multiple schema matching … DLs, as compared to the baseline technique. Subsequently, argumentation-based retrieval can yield better matching accuracy …
Persistent link: https://www.econbiz.de/10014966509
value. The metaphor of rhetoric was defined as a root metaphor for all moduses of entrepreneurial action considered as a … development were also proposed. The metaphor of performative rhetoric was considered as shedding light on dominant modus of …
Persistent link: https://www.econbiz.de/10012043020
That ‘the face is like a mirror (to the soul)' resonates cross-culturally and trans-historically throughout the media imaginary of the last three millennia. But beyond its general habitual topos as an onto-cartographic blueprint in everyday life, the author presents this catoptric metaphor as...
Persistent link: https://www.econbiz.de/10012048217
Purpose The purpose of this paper is to explore how the transnational discourse on the migrant crisis materialized on Twitter; it analyses how different stakeholders make use of online platforms to engage in the transnational digital public sphere in a crisis context. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014851192
Purpose The purpose of this paper is to identify how the US Council for Higher Education Accreditation (CHEA) communicatively engaged in legitimization concerning accreditation. Design/methodology/approach This study utilized the rhetorical analysis approach outlined by Hoffman and Ford (2010)...
Persistent link: https://www.econbiz.de/10014851310