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Background: Most applications of choice-based conjoint analysis in health use choice tasks with only two profiles, while those in marketing routinely use three or more. This study reports on a randomized trial comparing paired with triplet profile choice formats focused on measuring patient...
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: The study was performed as an anonymous survey including German physicians. Physicians treating large numbers of AIDS …/HIV patients were preferably contacted. The physicians were asked to assess their view of patient preferences of therapy … characteristics using direct measurement, as well as by means of a Discrete Choice Experiment (DCE). The questionnaire was adopted …
Persistent link: https://www.econbiz.de/10010242209
Background: Most applications of choice-based conjoint analysis in health use choice tasks with only two profiles, while those in marketing routinely use three or more. This study reports on a randomized trial comparing paired with triplet profile choice formats focused on measuring patient...
Persistent link: https://www.econbiz.de/10013119781
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