The purpose of this article is to explore the market reactions and determinants to 180 investor presentations by the German DAX 30 companies illustrating half-year and year-end results from 2010 to 2012. Therefore, an event study is conducted. In line with previous studies, the article finds...

"This book is a collection of work to assist any professional who needs to deal with ethical issues, write up a technical project, give or develop a presentation, or write material for an online audience"--Provided by publisher.

I. Einleitung: Rede als PR-Instrument -- 1. Bilanz -- 2. Aufgaben -- 3. Kampagnen -- 4. Selbstdarstellung -- 5. Reden für Führungskräfte -- II. Theorie -- 1. Eindruck und Selbstdarstellung -- 2. Impression Management -- 3. Semiometrie -- III. Praxis -- 1. Semiografie -- 2. Reden und ihre...